(CNN) -- Tender, loving vampires? Look elsewhere than FX's "The Strain."
The new thriller series, produced by Guillermo del Toro, Carlton Cuse and author Chuck Hogan, wants to make bloodsuckers scary again.
"The vampire genre has sort of been overrun by romance," Cuse told reporters on a press call. "We had had our fill of vampires that we're feeling sorry for because they had romantic problems."
Instead, "The Strain's" vampires lose their heart, their hair and their genital organs. When these vampires fully transition, there's no mistaking them for the really pale guy in science class.
For Cuse, that was the selling point for hopping aboard.
"The idea of sort of reimagining the vampires, going back to the roots of what vampires are -- that they are scary, dangerous creatures -- that was something that was incredibly compelling for me; the idea that when you see these things, it's not good."
An adaptation of Hogan and del Toro's books, "The Strain," premiering Sunday, July 13, begins with the mysterious deaths of passengers aboard an airplane that lands in New York. All but a few on the flight appear to be dead, and CDC epidemiologist Dr. Ephraim Goodweather (Corey Stoll) heads over to investigate with a few colleagues.